![]() ![]() Johnson also praises MeazureUp’s action plan feature for helping them engrain a ‘culture of action’ into their employees: “Acton plans have definitely been big for us. If a store has transferred from one owner to another and I have a startup visitor at that store, the field rep can get that data to further help support the new franchisee” Now, field auditors, who measure operational performance from Great Harvests corporate team, can see how newly franchised stores are scoring in real-time from the startup travellers, who are tasked with getting new franchisees up to speed: “Its really helped us break down silos between startup travellers and field reps. Since implementing MeazureUp, Great Harvest has seen major changes in their franchise management, largely as a result of the real-time accountability that comes with MeazureUp products. We were extracting info insights, but wasn’t organized.” This is what Lauren Johnson and the field operations team was doing before MeazureUp, and even though it worked, it was not optimizing their growth: “Prior to MeazureUp, we were using a mashup of word docs, emails and spreadsheets. This feat becomes even more challenging when tracking operational performance with word documents, emails and excel spreadsheets. Just as the same ratios of ingredients must go into every batch for the bread to taste and feel the same every time, operationally, one poor experience could potentially ruin the Great Harvest’s image in the customers mind. ![]() Just like baking a loaf of bread, Great Harvest understands the importance of consistency towards a positive customer experience. Not only does it help build enduring relationships with franchisees and customers, it delivers on the mission to give back to the community," said Simon Thompson, director of commercial industry at Esri.įor more information on how Esri Location Analytics can help retailers, visit /retail.Starting as a single bakery in Montana in 1976, Great Harvest Bread Company has managed to grow to more than 35 states through their franchised business model. "Great Harvest is a remarkable example of how a small, locally run franchise can adopt and rely on location analytics and GIS to run its business smartly. Subscriptions to ArcGIS Online and Business Analyst Online, two cloud-based solutions Esri hosts, are used to find and bring the most current data into desktop analyses or even on-site at prospective locations. In addition, Tapestry Segmentation data is used to profile and rank populations that would be supportive of new franchises based on existing customer profiles and behavioral data. The Esri platform is an important part of this process at every step. To ensure franchisees are both happy and successful, Great Harvest takes special care to find locations with viable territories that support long-term business success. More than 220 bakeries in 43 states are run by franchisees dedicated to the company’s mission of providing delicious and nutrient-rich food products to communities. ![]() This lets us focus on the process of making the business successful rather than compiling and managing data." "We can now very easily pull data together, perform the analysis we need, prepare a visual story map, and share that with decision makers in minutes. "The timeliness of the information we gather is of great help," said Mike Ferretti, Great Harvest. A combination of Esri Business Analyst software and Tapestry Segmentation data allows the company and franchisees to quickly perform detailed market analysis that identifies market gaps and profitable potential locations to open new bakeries. Redlands, California-Esri announces that Great Harvest Bread Company, headquartered in Dillon, Montana, and known for its whole-grain breads and baked goods, is using Esri Location Analytics to help grow the successful franchise even further. ![]()
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